You wouldn’t believe the amount of times that I have been asked to improve a PPC account for a client to find they are wasting thousands of pounds on irrelevant keywords which they didn’t want to to target.
The reason it was set up like this? They had set it up themselves with very little knowledge of what they were doing. This also resulted in wasting any ‘free’ money they received as a sign up bonus from Google.
Opting for a PPC consultant rather than managing your PPC campaigns yourself can offer several key benefits:
- Expertise and Experience: PPC consultants bring specialised knowledge and experience to the table. They stay up-to-date with the latest trends, best practices, and changes in the PPC landscape, ensuring your campaigns are strategically executed for optimal results.
- Time Savings: Managing PPC campaigns can be time-consuming, especially for businesses with limited resources. By outsourcing to a consultant, you free up valuable time that can be redirected towards other core aspects of your business.
- Strategic Planning: PPC consultants develop comprehensive strategies tailored to your business goals and target audience. They conduct thorough keyword research, ad copy optimisation, and audience targeting to ensure your campaigns are highly targeted and effective.
- Advanced Tools and Resources: PPC consultants have access to advanced tools and resources that may not be available to individual businesses. These tools help in keyword analysis, performance tracking, competitive analysis, and more, leading to more informed decision-making and better results.
- Continuous Optimisation: PPC campaigns require ongoing monitoring and optimisation to maintain performance and ROI. Consultants dedicate their time to analysing campaign data, identifying areas for improvement, and making necessary adjustments to maximise results.
- Cost Efficiency: While hiring a consultant involves an investment, it can ultimately lead to cost savings in the long run. A skilled consultant can help you avoid common pitfalls and wasted ad spend, ensuring your budget is allocated efficiently for maximum impact.
- Accountability and Reporting: PPC consultants provide regular reports and performance insights, keeping you informed about the progress of your campaigns. They take accountability for campaign performance and are transparent about the results achieved.
Overall, partnering with a PPC consultant like me offers businesses a strategic advantage, allowing them to leverage the expertise of seasoned professionals to achieve their advertising goals more effectively and efficiently than if they were to manage PPC campaigns on their own.
