Technical SEO is the backbone of a successful SEO strategy. It ensures that your website is accessible, user-friendly, and well-received by search engines, ultimately driving organic traffic and improving your online presence.

Unlike on-page and off-page SEO, which deal with content and external links, technical SEO addresses the backend aspects of a website to improve its visibility on search engines.

Key elements of technical SEO include website speed optimisation, mobile-friendliness, XML sitemaps, schema markup, canonicalization, and improving the overall crawlability and indexability of a website. These optimisations help search engine crawlers understand, interpret, and rank a website’s content more effectively.