Content marketing has become an important part of SEO as a way of getting your brand on different publications. It is regarded as the most organic way of generating coverage and links to your website.
If famous artists made travel posters for the city they were from
Campaign for Ken Bromley Art Supplies targeted towards travel publications.
Pets Home Alone
Campaign for Electrical Safety First targeted towards dog and cat publications. The aim was to raise awareness to pet owners about the dangers of leaving phone chargers plugged in whilst not being used.