SEO for Tradesmen
SEO for Tradesmen
Are you a builder, electrician, plumber, decorator, roofer, or gardener looking to get found by more customers online? Most trade enquiries start with a search — “electrician near me,” “roofer in Stockport,” “local gardener” — and if your business isn’t visible in those results, you’re losing work to competitors who are.
I help trade businesses improve their visibility on Google, win a spot in the local map pack, and turn that visibility into booked jobs. Whether you’re a sole trader covering one town or a larger outfit working across Greater Manchester, I build SEO strategies around your specific trade, your specific area, and your specific customers.
Get in touch today and let’s discuss how I can help your business get found.
What My Clients Say
Gareth is a rare breed – a top practitioner with an amazing work ethic and an unwavering determination to ‘do the right thing’ both for his clients and the people and community around him. Some of the results he achieved for Transpennine Express were incredible.
Steve Peters
Code Computerlove
During our international migration project for a B2B company, Gareth was a great SEO consultant to work with. He made sure that our website was fully optimised for appearing high in Google. His proactive approach and in-depth SEO knowledge streamlined our collaboration.
Agata Adamiak
Brother Europe
Gareth has been an invaluable asset to all three of BBC Education’s key products: Bitesize, BBC Food and BBC Teach. His speedy and effective analysis of the different SEO problems faced by each of them was the main driver of their revival, in terms of user figures, at different times over the the last five years.
Andrew Tomlinson
BBC Education
Contact us today to discuss how we can help your business.
Why Hire Me As Your SEO Consultant?
With over 14 years’ experience in SEO consultancy, I’ve worked with a broad spectrum of businesses across various industries, from start-ups to international brands — helping drive visits, increase enquiries, and achieve goals for their websites.
Trade businesses have their own SEO priorities: getting the Google Business Profile right, building consistent local citations, and making sure the website converts a visit into a phone call or enquiry form. I focus on the things that actually move the needle for trades — not generic, one-size-fits-all SEO.
Every trade has different customers, different search terms, and different competitors. I provide tailored SEO services for:
– SEO Services for Construction
– SEO Services for Builders
– SEO Services for Electricians
– SEO Services for Plumbers
– SEO Services for Decorators
– SEO Services for Roofers
– SEO Services for Gardeners
Don’t see your trade listed? Get in touch — I work with tradespeople across a wide range of specialisms.
Past and Current Clients
What We Do
Explore the range of services I offer to trade businesses.
01
INSIGHT
– Digital audit
– Keyword research (your trade, your service area, and near-me searches)
– Market research
– Competitor analysis (local trades and directory sites)
02
OPTIMISE
– SEO (on-page, technical, and content)
– Local SEO and Google Business Profile management
– Content marketing
– Digital PR
– PPC & paid media
– Conversion optimisation
03
MEASURE
– Web analytics
– Dashboards
– KPI reporting
– ROI reporting tied to booked jobs, not just traffic
Tradesmen SEO FAQs
How much does SEO cost for a trade business?
Costs depend on your trade, how competitive your local area is, and whether you cover one town or a wider region. Get in touch for a tailored quote.
How long does it take to see results?
Local map pack improvements are often visible within a few months of a proper Google Business Profile and local SEO push. More competitive terms can take longer to build momentum.
Do I need a website if I already have a Google Business Profile?
Yes — they work together. Your Google Business Profile gets you into the local map pack; your website is what proves you’re a safe pair of hands and converts that visibility into an enquiry.
Can I compete with bigger trade companies or comparison sites?
Yes, particularly on local intent searches, genuine reviews, and content that shows real expertise in your specific trade — areas where large aggregators are often weaker.