In 2023, I started working with Accommodation for Students who had experienced a drop in rankings across a number of primary keyword targets. By strategically reducing thin content and directing focus towards pages that offer genuine value to users, this led to significantly improving the SEO performance of the Accommodation for Students’ website over a period of 6 months.

Secondly, working with the wider team on improving the overall SEO quality of the website through design and user experience (UX) optimisation, we have been able to create a better experience when users land on the website through Organic Search (SEO).