Ecommerce SEO Services

SEO For Ecommerce Businesses

Are you running an online store and struggling to get found on Google? Ecommerce SEO comes with its own set of challenges — thousands of product pages, category structures, duplicate content risks, and stiff competition from marketplaces like Amazon and eBay who can outrank you on price alone.

I help ecommerce businesses build a technically sound site structure, optimise product and category pages to actually rank and convert, and compete for the searches that drive real revenue — not just traffic. Whether you’re running a small store with a few hundred SKUs or a larger catalogue with thousands of products, I build SEO strategies around how your customers actually search and buy.

Get in touch today and let’s discuss how I can help your store get found.

What My Clients Say

★★★★★

Gareth is a rare breed – a top practitioner with an amazing work ethic and an unwavering determination to ‘do the right thing’ both for his clients and the people and community around him. Some of the results he achieved for Transpennine Express were incredible.

Steve Peters
Code Computerlove

★★★★★

During our international migration project for a B2B company, Gareth was a great SEO consultant to work with. He made sure that our website was fully optimised for appearing high in Google. His proactive approach and in-depth SEO knowledge streamlined our collaboration.

Agata Adamiak
Brother Europe

★★★★★

Gareth has been an invaluable asset to all three of BBC Education’s key products: Bitesize, BBC Food and BBC Teach. His speedy and effective analysis of the different SEO problems faced by each of them was the main driver of their revival, in terms of user figures, at different times over the the last five years.

Andrew Tomlinson
BBC Education

Contact us today to discuss how we can help your business.

Get In Touch

Why Hire Me As Your SEO Consultant?

With over 14 years’ experience in SEO consultancy, I’ve worked with a broad spectrum of businesses across various industries, from start-ups to international brands — helping drive visits, increase bookings, and achieve goals for their websites.

Ecommerce SEO has its own priorities: technical issues at scale (thin content, duplicate product descriptions, pagination, faceted navigation), a site structure that supports both users and crawlers, and content that ranks for both broad category terms and long-tail product searches. I focus on the work that actually moves revenue, not vanity traffic metrics.

Let Lacuna 5 Take Care of the SEO for Your Ecommerce Business

Running an online store is a full-time job in itself — sourcing stock, managing orders, handling customer service, and keeping the site running smoothly. SEO often ends up at the bottom of the pile, tackled in odd moments between everything else, if it gets tackled at all.

Let me take it off your plate. I’ll handle the technical audits, the product and category page optimisation, the content, and the reporting — so you can focus on running your store, not chasing algorithm updates.

No jargon, no confusing reports you need a translator for — just clear, honest updates on what’s being done and the impact it’s having on your traffic and sales.

Get in touch today, and let’s get your online store found.

Contact me today

Our SEO Tasks for Ecommerce Businesses

Explore the range of services I offer to online stores.

Complete SEO Audit

Technical and On-Page SEO

Local SEO

Keyword Research

Google Business Profile Optimisation

Content Strategy

Competitor Analysis

AI / GEO / AEO

Monthly Performance Monitoring

Past and Current Clients

What We Do

Explore the range of services I offer to ecommerce businesses and online stores.

INSIGHT

– Digital audit
– Keyword research (category, product, and transactional searches)
– Competitor analysis (direct competitors and marketplaces)
– Site architecture and crawl analysis

OPTIMISE

– SEO (on-page, technical, and content)
– Content marketing (buying guides, product content, blog)
– Digital PR (product features, press coverage, backlinks)
– PPC & paid media
– Conversion optimisation

MEASURE

– Web analytics
– Dashboards
– KPI reporting
– ROI reporting

Ecommerce SEO FAQs

How much does ecommerce SEO cost?

Costs depend on the size of your catalogue, your platform, and how competitive your market is. Get in touch for a tailored quote based on your store.

How long does ecommerce SEO take to show results?

Technical fixes can show impact within weeks. Ranking improvements for competitive product and category terms typically take three to six months, sometimes longer for very competitive markets.

Can SEO really help me compete with Amazon and other marketplaces?

Yes, particularly for branded searches, niche products, and buyers who prefer to shop direct. It’s rarely about beating marketplaces on every term — it’s about capturing the searches where your own site can genuinely win.

Do I need separate SEO for each product, or just my category pages?

Both matter, but category and collection pages are usually the priority — they tend to carry more search volume and are more sustainable to rank than individual product pages, especially if your catalogue changes often.

Will SEO work alongside my paid ads?

Yes, definitely — they work well together. Paid ads can drive quick, testable traffic while SEO builds sustainable, lower-cost visibility over time.

Contact me today to discuss how I can help your ecommerce business get found by more customers

Get In Touch