If you’re a charity, you’re entitled to $10,000 USD of free advertising every month using the Google Ad Grants programme. This allows you to bid on keywords which people are searching for on Google to attract visits to your website – it’s a no-brainer for every charity to be utilising this generous offer from Google.
I have experience of setting up, managing and reporting on charity Google Ad Grants accounts. As part of one of the accounts that I manage we were able to apply for Google Ad Grants extended program which allowed us to spend over $40,000 per month.
If you need support with your charities Google Ad Grants account don’t hesitate to get in touch.